finchbrands.comFinch Brands: Real-World Brand Consultancy

Skip to Footer Gain deeper knowledge through our adaptive insights communities . See the world through your customer’s eyes. Services Case Studies Who We Are Views Services Insights Market Research Insights Communities Qualitative Research Quantitative Research Employee Research Strategy Brand Strategy M&A Brand Strategy Brand Architecture Marketing Strategy Internal Brand Consulting Innovation Consulting Design Brand Identity & Design Brand Collateral Data Visualization Internal Brand Design Articles Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers Who We Are Who We AreMeet The Team Careers Articles Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers Views Views Our Blog Our Podcast Playbooks Next Generation Insights Communities M&A: Brand Identity Choice Contact Us Services Insights Market Research Insights Communities Qualitative Research Quantitative Research Employee Research Strategy Brand Strategy M&A Brand Strategy Brand Architecture Marketing Strategy Internal Brand Consulting Innovation Consulting Design Brand Identity & Design Brand Collateral Data Visualization Internal Brand Design Articles Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers Case Studies Who We Are Who We AreMeet The Team Careers Articles Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty Seventh (of Ten) Sign It’s Time to Switch Insights Community Providers Views Views Our Blog Our Podcast Playbooks Next Generation Insights Communities M&A: Brand Identity Choice Contact Us Champions Of Purposeful Change ™ We’re a ‘real-world’ brand consultancy – we help companies at key moments clarify, strengthen, and activate the full potential of their brands and businesses. Learn More Increase Your Return On Insights We build private insights communities so you can see the world through the customer’s eyes – leveraging the strongest team of researchers and smartest tech in the marketplace. Learn More Make The Brand A Driver Of M&A Value We help leaders navigate the complexity and opportunity of M&A branding – from strategy through identity through migration, we chart a winning course and get you there. Learn More Bringing A New Service To Life AmeriGas, the leader in propane, identified an opportunity to offer propane tank delivery to make tank exchange easier and more timely. Learn More A Partner of Consequence We built the firm we wished we’d had when we were in our clients’ shoes – an end-to-end brand development and management powerhouse. Insights We collect data and generate actionable insights to progress brands and businesses. Learn More Strategy We define and document the core ideas on which high-performing brands are based. Learn More Design We bring ideas to life creatively – from identity all the way downstream. Learn More Our Clients’ Success is Our Only Scorecard An Innovation-Focused Insights Community For A Dynamic Brand View Project Leveraging Consumer Voice To Reposition An eCommerce Brand View Project Creating A New Craft Beer Brand View Project Building A National Restoration Brand Through M&A View Project Mastering A Complex M&A Branding Process View Project An Innovation-Focused Insights Community For A Dynamic Brand View Project Leveraging Consumer Voice To Reposition An eCommerce Brand View Project Creating A New Craft Beer Brand View Project Building A National Restoration Brand Through M&A View Project Mastering A Complex M&A Branding Process View Project Capital Brands has been working with Finch for over four years, and with Finch’s insights work we have been able to successfully bring to market over 10 new products incorporating learnings from concept testing through to observational studies and in-home use testing. It’s truly a full-service, beginning-to-end process working with Finch. In 2022 we made the decision to invest in an insights community and the value that our community brings is unmatched – we’ve been able to reduce our annual insights spend while doing more research and receiving more focused consumer insight than ever before! Overall, we consider Finch an extended part of our product development team here at Capital Brands, and we look forward to many more years of valued partnership with the Finch team. Lauren Salter, Category Directory, Capital Brands We engaged Finch Brands at a key time to work on a very important initiative as we introduced FXI more fully to the broader market. FXI’s merger with Innocor was complex and fast-moving – and Finch Brands delivered. We were impressed with their research, strategy, and design work and, perhaps just as importantly, they displayed a deft touch when it came to managing key stakeholders, overcoming obstacles, and adapting to the inevitable twists and turns of the M&A process. Bob Olsen, Former Chief Marketing Officer, FXI As we built the Workhorse Brewing Company brand from scratch, we needed a partner to match our energy and deliver design to capture our vision and help us stand out in a crowded category. We were very happy with the outcome, and it helped us launch our taproom and wholesale business. Finch Brands brought it when it mattered most. While we were excited to see that the packaging was award-winning in the design community, the most important impact was to our business. Dan Hershberg, Co-Founder, Workhorse Brewing Company We wanted to create a new lifestyle brand in our portfolio of services. Working with us on our new Wash Dry Fold offering, Finch led our team from research through design, leading to a suite of executions that put our company in a whole new place. Our work with Finch established a look, feel, message and voice that will take our 100-year-old company to a new frontier with our clients and millions of consumers. Finch engaged and educated our project team throughout the entire journey. The buy-in and advocacy that was created made our internal roll-out and deployment seamless and fun! Having worked with agencies of all sizes, we found that Finch combines the intimacy and personal touch of a small firm with credible end-to-end resources that can meet the needs of large-scale projects. Rick Martella, EVP, Marketing, Communications & Public Affairs, CSC We’d like to g et to know you Reach out – to explore working together, to geek out on branding topics, to pick our brain on challenges you’re facing, or just to say hello. Get In Touch Explore Our Blog & Podcast Gain perspective on key topics shaping brands and businesses. June 12, 2023 How Committed Is Your Insights Community Partner? Your relationship with your insights community partner is built on trust, transparency, and dependability. Is your provider committed to your goals?… Read More October 3, 2022 What Makes a Great Key Insight? Want to learn how to find and optimize key insights from your market research data? Check out our templates and tips to leverage better decision-making. Read More March 28, 2023 7 Truths of M&A Branding and How to Make Them Work for You M&A brand decisions are crucial business decisions. Get started on the right path with these 7 truths about mergers and acquisition branding strategies… Read More Sign Up For The Finch 5 Newsletter Five thoughts, topics, and tips to inspire you. Finch Brands is a real-world brand consultancy – with robust and integrated expertise across research, strategy, and design. Founded in 1998, we help companies at key moments clarify, strengthen, and activate the full potential of their brands and businesses. Practical – yet provocative – we are Champions of Purposeful Change™ both inside client businesses and in how they go to market. LinkedIn Instagram YouTube X Facebook Services Who We Are Meet The Team Careers Case Studies Contact Us Popular Articles Real-World Brand Building – The...